Speaker Prep for Julie Talbot

Tomorrow in my Advertising class we are going to have a guest speaker from Burt's Bees named Julie Talbot.  I look forward to heaing from Julie because, jsut base on my knowledge, Burt's Bees is a lesser player in their respective industry.  However, for having such a small market share I would like to see how they have been able to capture a niche market and how they plan on moving forward with they advertising and brand managing.

After doing a some basic background checks and through my current insights on the company Burt’s Bees.  Julie Talbot, the Global Brand Manager for the company is going to give an interesting inside look on Burt’s Bees strategic marketing objectives.  Just from a consumer standpoint I think is that they current are focused on a niche market.  I know they offer personal health products like lip cream, soap, etc.  I think their brand awareness is relatively low compared to their competitors (Dove, Olay, Blistex) so I think they need a strong marketing plan to raise brand awareness, while staying true to their niche market.

A question I’d like her to answer, although I expect her to give thorough explanation during her lecture, is “How is Burt’s Bees marketing strategy plan currently trying to raise market strength is their industry, while staying true to their brand name and niche market?”