Budweiser's Still Got Super Bowl Game

Rolling along with the Budwesier Super Bowl commercial theme, I wanted to take a little time to talk about another commercial done by Budweiser that I enjoyed.  Super Bowl XLVI was the most watched program in United States history.  Over 111 million Americans tuned into the highly anticipated rematch between Tom Brady and Eli Manning (USA Today).  Budweiser capitalized on it.  I know the Super Bowl is over 7 months old, but I didn't have a blog to talk about it 7 months ago so give me the chance to praise Budweisers ad "Eternal Optimism" now.

I think this was the best commercial of last year's Super Bowl.  Clint Eastwood's Chrysler commercial was pretty boss, but I think Enternal Optimism was the most thought out and strategic advertisememt of the lot.  The uplifting spirit of the commercial resonates with the audience in every generation.  How hard is that?  Pretty damn hard.

The commercial goes through decades of triumph and good times in American history, and surrounds the inspiring atmosphere with Budweiser's name.  I think what Budweiser was trying to tell through the commercial is that America has been through tough times before, but we always come out on top, and when we do, the Budweiser brand is there during the celebration.  The timing of the commercial is impeccable.  The economy in the America had been struggling for over 3 years, people were starting to get a little restless when thinking about the future.  Budweiser aired the ad with the intent to show the audience that even though the present might be a little tough, America is going to fight through it and when we do and its time to celebrate our great triumph Budweiser will be there, as it has been for over 90 years. 

The ad was moving for Americans of all ages.  It starts with clip of a post prohibiton celebration, and touches on a post World War celebration, an image of Neil Armstrong landing on the moon, then shows our triumphant victory over the Soviet Union in the 1980 Olympics, and finishes with more of a rave-like party scene accompanied by Budweiser.  It feels good as an American to watch the ad, and it makes you want to buy Budweiser.  It shows they have been the American beer through think and thin and when this recession ends, then more good times are waiting with Budweiser.  Awesome Ad.

Check it out here.

Sources:
USA Today